The chemistry of artist and producer is arguably the most important thing in rap right now. Like, everybody wants to work with Metro, but not everybody can even fit with what he brings to the table (cough, Nav & Big Sean, cough). More than ever we just hear artists rapping over beats sent to them, sounding good to the ear but lacking true depth, and it’s honestly become rare to hear something that sounds truly organic. Sometimes though, if you look hard enough, you might find collaborations that fit like a glove.
Members of the Backyard Noize collective, Lona and A.K.A. are no strangers to working to together, yet this project is the first time everything has felt so tight knit. A.K.A.s vibrant, bouncy production style is in full force, matching Lona’s voice and delivery very well, whether he’s holding a melody or delivering a verse. He has a talent for remaining distinct with his sound while keeping each beat unique in their own right, with their own life and style. A.K.A. steals the show with his feature on LUV 4 U as well, his R&B pseudonym Alvynne showing serious melodic ability. Lona’s versatility is one of his best qualities. Being able to transition between rapping and singing with ease is a highlight, his singing standing out on Precious Tyme, and 1998 Freestyle showing he can rap with the best of them over a classic feeling bounce.
Neither of these guys ever disappoint. Serving as an appetizer until Lona’s 346 album drops, Moment’s Notice is the blend of artist and producer connection that the game needs more of. Listen below.
AJ Bray been making waves in Central Texas for a while now, and after dropping his latest single Mobbin and moving out to LA this summer, he’s been hard at work at his next project, the follow up to last springs Gucci Durag Chronicles. The first was a nicely developed representation of him as an artist, and the sequel takes what he’s curated as his sound and pushes towards its next level.
I put this thing on for five seconds, and I looked in the mirror and had a complete edge and the wettest waves on the planet. Beginning to end, Gucci Durag Chronicles II showcases AJ in his purest form, owning his flows, being overtly confident in his lyrics, and showing off a strong ear for production, coming into his own and really dominating his individual sound. Though the tape is short, it doesn’t really lack any weight, sacrificing length in exchange for high quality. Track by track you don’t really find anything missing or bare. Straight out the gate, the intro track Busy is a braggadocious banger. The idea behind the track is that somebody like AJ Bray doesn’t have time for any extra, he’s too busy running up bands to worry about anything more. Indolence Beats production on it sets it off with think heavy 808s and a dark melody, but it’s the presence of the artist that gives it true life, which is a theme that’s mirrored throughout the whole project. Waitin On is an energetic track that makes fun of the opps that fail to bring AJ down in any way. The guest verse from Chxpo fits nicely and adds that extra layer of depth to the track, the transition from the hook and the feature so seamless that it’s like they were together in the booth when they recorded. Those paired with the other tracks, Dap You Up, WWYD, and Mobbin all work together to offer a nicely cohesive project, the Aye Cue verse on WWYD is a strong standout as well. Sounds from producers like Kashcloud and Cashmoney AP sprinkle the project and add a nice punch with their beats, and there is no mistaking any style or flow on the entire tape. This is 100% AJ Bray.
As a whole, GDC2 is dope as shit. It serves as a strong introduction to a blossoming artist if you weren’t already familiar, or shows a new form of growth of his artistry for his fanbase. With the being the first induction of the type of level he’s on since his move, I’m already ready to see what else he has in store. It’s only a matter of time before we start to see big things.
Production is one of the most important parts of hip hop culture right now, easily. Producers are flourishing, with so many unique sounds and styles, becoming artists in their own right, but continuously fail to get the notoriety that they deserve. Niggas could spend all day going in depth on what certain rappers bring to the culture, and the impact that they had on the game, but when it comes to those behind the boards putting in work to make the songs what they are, nobody seems to pay attention. Rappers don’t just make the songs by themselves, you know? To truly appreciate somethings value, you gotta pay respect to all the pieces that make up the whole. There’s so much more beyond the horizon besides a Metro beat, but people don’t notice hidden gems til everybody is already on the wave. Once again, if you want something done right, you gotta do it yourself, so of course I gotta take matters into my own hands. I spent hours listening to dozens of tracks, trying to find the most unique and creative sounds and find the minds who stand out and bring something new to the table. These 10 have some of the best work you’ve never heard, and continue to redefine the what being a producer really means.
What impressed me about AKA is that at his age and experience he already has a much better ear for music than more established artists, and it comes through in his work. There’s a lot of layering and intricacies with his style that contributes to his sound, and you can hear a great amount of variety in his beats. Like, his project TEARS delivers a somber sadness throughout, while something like Everybody Eats packs a lot of high level energy. Although I can’t show off the unreleased stuff he’s played for me, trust when I say it is NEXT LEVEL. Showing growth with every track he puts out, AKA is a big one to look out for.
An Austin native, Sketchy basically lets the music speak for himself. His social media is bare, and there’s little known about him outside of his music. Even though he keeps it lowkey, his music packs a serious punch. I found him after a youtube video lead me to a bunch of “type beat” recommendations, and I was taken aback by the fully developed sound that he had. Each beat has a clarity that’s usually found in the big names producers, and his work as an artist is super catchy in itself. Even when I was already a fan of his work, I recently found that he had a placement on controversial rapper Tay K 47s album on the track Saran Pack, which in my opinion is one of Tay Ks best tracks. I feel like it’s only a matter of time before we hear Hella Sketchy a lot more often.
I found frumhere off a soundcloud repost a while back, and it’s been interesting to watch his development as he gears up to drop his first album. He has a more laid back, lofi sound that you can really vibe to. His Amerie mix we lie there & she says im trippin is certified bop, put a chillhop twist on a track that’s already a classic. What I love is that I instantly feel the emotion he conveys through his beat, dropping songs perfect to break up and make up to. His album is done and on the way, so don’t sleep on it or you’ll be missing out big time.
Discovering Khawaja was just a matter of running in the same circle. In simple terms, he’s an artist that just ended up producing to give himself something to flow on, but he’s really honed his craft and come into his own. When I heard the 6 Rings beat I was honestly surprised he didn’t have more clout, and his new track Que Quieres showcases a diversity in cultural background and influence that is rare to see within a lot of other producers. He’s on his way to becoming a serious heavy hitter in the scene, with some of the most impactful content out.
A few weeks ago, searching for music for a project I was working on left me to drown in an almost never ending sea of generic “type beat” videos. Izaks beats were most of the few that even stood out, but they stood out by a large margin. To lay it all out, the shit just knocks. The simplistic style insanely catchy, so much so that he just landed a deal with Atlantic records just last month. He just knows how to use sounds effectively and make anything he does sonically pleasing. If you keep your ear to the ground, you’ll 100% hear “Izak made this one!” on your favorite soundcloud rappers tracks.
Por Vida has been at for a minute now. He started producing at the age of 15, having blown up on SoundCloud in highschool under the name “Raava” and just recently making a comeback a new moniker He recently released an EP titled Only Nineties Kids, which is full of Vibes and has reworks from some of your favorite artists, is a member of the DIY stronghold Bassethound Collective, and a member of San Marcos based rap crew The Pnthn. Peep his shit on soundclound and bandcamp.
Another soundcloud find, visual artist and producer Lovibe has vibe in his name so you know he stays with the heat. All jokes aside, the Ukrainian(wow hip hop is universal af) producer is bringing some serious sounds to the table. His kicks pack serious punch and add that perfect amount of texture and don’t overpower, his melodies are crisp, and he deserves way more credit. Almost transcendent, his tracks deliver you to a new plane and leave you floating on sonic clouds of sound.
It’s going down in San Antonio tonight. Lil Rarri and Pauliiito x Ceehaze headline with other performances from MDUKE, POSTERCHILD, Wild Bill, and Frito Gang. Sounds by Lil Durag and Shelly Knicks with Ben Waid and friends pulling up.
Rarri and Pauliiito been blowing up lately so this will be a performance you definitely want to see. Doors open at 9.
Blake (@OhThatsBlake) is back with another one with his new track Faces. From San Antonio, Texas he is on the brink of being the next big name out of the state. Since catching his initial wave in 2015 he has had almost all of his videos break 1 million plays and has already made Genius Verified. Take a look for yourself and let us know what you think.