Virginia based artist Cam Murdoch drops some visuals to his track “Revival” off of his I Love Me Too mixtape from late last year. Teaming up with director Dawit N.M, the duo delivers a thought provoking visual that takes the song to another level.
The record itself is full of bounce and has plenty of pop elements in the production, a sound Cam delivers consistently with his music. His melodies in the hook blend well with his verse, and it’s impressive how he balances what feels like an upbeat song with issues that are much deeper then they appear.
Cam and Dawit share their motive behind making the video below.
“I wanted to express the feeling that life is incomplete without death and that we are looking to feel whole in life but may not get there in one life time. I tried to exemplify that my death could be a cause for mourning for the things I’ve left behind but also a cause for celebrating that I am freed from this prison of living. The duality of life and death.” – Cam Murdoch
“My main motive for making this film was to spread awareness of domestic abuse. I wanted to show the drastic consequences and how common it is to be in an abusive relationship. With the use of two different styles of film aesthetic, colorful and black & white, I wanted to show how dull life is when one is in a relationship and how colorful and full of life it could be once one gets out of one. Unfortunately, for the girl in the film, she got out of it the worst possible way, by death.” – Dawit N.M.
Dallas native T.Y.E keeps popping up on my timeline week after week, and yesterday he finally released his project 32. The aggressive sound of 32 is riddled with stories about his environment and what living in what is the toughest neighborhood in Dallas can bring. “I like to talk about depression, the trauma, and the effect that the environment has on you”, T.Y.E comments in his Noisey article. The title of the project stems from the last two digits of the 75232 zip code of Oak Cliff, and the Yung Gorillas gang he shows tribute too.
32 is impressively full bodied, filled with soul samples, bars, and singing. Touching on old relationships, how his hood perceives him, and the violence that surrounds him. A deep collection of self analyzing, brash confidence, and dark memories. Each track is unique in production and how T.Y.E is delivering his story. During my first listen I had this feeling I was hearing Dallas’ version of Section.80, the now infamous project that helped put Kendrick Lamar on the map. Both T.Y.E and Kendrick share this innate ability to build emotion, utilize silence, and create a record balancing both melody and straight rap. Impressive is an understatement.
The standout track is “32 Lifestyle” which was released with a video the day the project dropped. Filmed by Dance Daily, the visuals do a great job of delivering the viewer with the area and people that surround the Dallas rapper. The setting allows the viewer a visual while T.Y.E fills our imaginations with the stories that take place in the streets of the neighborhood he lives in.
T.Y.E has been putting out quality work all year, and 32 has the ability to take him anywhere. He’s an artist and a sound that Dallas’ rap scene desperately needs, and while Tay-K stays behind bars, T.Y.E stands on top. Stream the whole project below.
Recorded two years ago, Mike Melinoe’s fiery video for “Phase Face Moonlight” has finally been released and premiered on Noisey. The energetic rapper from Detroit, who now stays in Austin, is surrounded by flame throwers outside of a warehouse somewhere in the city limits. The fiery video includes Melinoe ganged up, then transporting to some spaceship somewhere, orbiting around the planets. It’s a wild concept, but so is Mike’s whole approach to art.
A lot of what Mike does can’t be explained, or sometimes even understood until the 3rd or 4th listen. Something he is entirely comfortable with, and if the listener can keep up they can really get behind what Mike is doing. He’s been building his fan base consistently over the last year or so, I expect big things from the “demigod”.
If you like “Phase Face Moonlight” check out “Begonia” directed by Sire.
If you didn’t catch my article from last week on Montreal’s emerging underground, you really need to get familiar with Mike Shabb. This week he drops a song and video titled “No Diggity” directed by MOB and self produced by Shabb.
The 19 year old bounces around lyrically and shows his youthful energy on even the most chill beats. His voice is unique for somebody so young, and you can definitely hear the French influence in his delivery. I’m not sure what it is about him, but every song I hear is fire. He consistently drops songs paired with visuals, allowing the listener to seemingly get to know him on a deeper level then most Soundcloud rappers who just drop a song and a link. It will go a long way in continuing to build his exposure in America and overseas.
If you like “No Diggity”, check out “Mama’s Boy” below.
Following the release of his EP Four The Better this spring, IshDARR released a laid back single titled “Sanity” produced by MAG and Canis Major. The introspective track gives listeners a glimpse into IshDARR’s mental, and it seems chasing the bag and being away from family can sometimes take a toll on the young artist. However music provides IshDARR his sanity, and chasing that bag is simply what comes with it. You can accomplish anything if you put your mind to it, and you might as well “..walk in that bitch with a gucci scarf on” while doing it.
Marcus Pulvermacher, who has been working with some really great artists lately, directed the video for the single and the visuals don’t disappoint. Cut with some intimate behind the scenes footage of Ish rocking in front of huge crowds, even when the young rapper might be questioning his current state he’s constantly aware of his moment and his platform. His confident is booming, and he can’t help but to be successful.
Kareem Kalokoh recently dropped his first project since 2015. “Congo” is chalked full of dark sounds and heavy hitting street anthems. Based out of Athens (Greece), 23 year old Kalokoh provides a cohesive aesthetic to match the sounds on the album. The 11 track project pegs two features; Athens’ Majin Cost, and one of my favorite artists Goon Des Garcons*, who continues to be popping up in all the right places.
My favorite track is the addicting single “Whip Game”, which is European rap to a tee and a song I haven’t been able to turn off all week. The video, directed by Valentin Rivera & Theodore Sleeks, dropped in March and has racked up a crazy 187k views. Peep the video and listen to the full album below.
Listen to the full album exclusively on Spotify here:
I’ve recently stumbled across the bustling underground scene of Montreal, Canada. A city that boasts no industry rappers and other then Celine Deon the only other name that might ring a bell is Arcade Fire. Consistently under the shadow of neighboring industry powerhouse Toronto, Montreal has a few artists with potential to break into the industry. One of those I came across is a young rapper named Neko who dropped the first of a two part EP titled “Youth” that I can’t stop listening to.
The 6 track EP boasts sounds made popular by Playboy Carti and other underground rappers that old heads scoff at. The element that impressed me was that 4 out of 6 songs are self produced, creating a consistent sound throughout the project. It allows Neko to play around with a couple of different styles over the heavy production showing off some versatility in flow and delivery. The standout tracks to me are “WOK!” and “Yayah!”, listen to “side A” of “Youth” below. We look forward to hearing “side B” from Neko soon.
Gxlden Child is another artist from Montreal I see big things from. With a sound similar to something you might hear out of Toronto, Gxlden has all the tools to take his smooth autotune filled records to the next level. Although he’s been relatively quiet since he released “Thotful” in February, apparently prepping to release an album titled “Lost in Helladise” sometime this year. It was his video for “It’s Fine” that caught my eye. Since it’s release in January it’s racked up 46k views on Youtube. I’m excited to see what he releases next.
Maybe the most creative out of everyone mentioned is Husser who hails from Montreal’s tight knit Little Burgundy community. 1/3 of the group The Posterz, Husser dropped a crazy solo video in April titled “Can’t Blame Em” racking up 51k views in 3 months. He’s mysteriously disappeared from all social media accounts so we hope he returns with the same level of music and creativity soon.
Last but not least is the brash young rapper Mike Shabb who seeminly produces all his own records. More lyrical than anyone else I’ve mentioned, Shabb mixes gritty lyrics over heavy production. Just when you think his flow gets repetitive (a problems nobody seems to mind anymore) he switches it up. One of my favorites is “Jungle” released in April of this year.
Hopefully we see Montreal’s underground scene continue to grow over the next few months. In the meantime, Popped Cherry continues to bring you a few artists and sounds that you should be seeing all over your timelines soon.
If you’d like to see your music on Popped Cherry, email firstname.lastname@example.org
Some songs rely on the listener to create the story or the setting. I always liked Future but it wasn’t until hearing “I’m So Groovy” in a smoked out strip club in Vegas to understand how he felt. There’s something about great artists that can take you to places you’ve never been, and allow you to feel like you’re there. Get familiar with Wisconsin’s KennyHoopla, who returns with a summer ballad titled “Waves” produced by taxpurposes.
The visuals, shot by the talented Marcus Pulvermacher, paint a perfect summer picture and allow Kenny to do what he does best, be himself. With the first line of the chorus being, “they could never write my story”, I wouldn’t dare try.
What I will say is, jump on the KennyHoopla bandwagon before it’s too late. We all love humble bragging to our friends when songs or artists like this blow up. After all, that’s what Popped Cherry does right? 😉
Continue reading KennyHoopla’s “Waves” is the song that summer needed.
Formerly known as Lil Citgo, Lamont has been putting in work for a while now and I think if you’re still sleep on him you need to wake up. Just yesterday he blessed the underground streets with a new visual for “Yung Mike PT. 1” which was featured on last months “Bomb Bangers Playlist” because the song is that fire. Check out the brand new visual above and tell us what you think.
Austin, TX rapper Jay$ee has been putting in work especially because he’s proving to everyone that the city of Austin is not playing any games. Just recently he teamed up with rapper King D2E to bless the streets with this brand new visual titled “Wit It” check it out above and tell us what you think.