INTERVIEW: Ca$h Fendi discusses his new album, the vision, and how he plans to take over Houston.

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Houston rap has had a long history of success, beef, creativity, and biting. Decades of artists, self funded records, and the historic Rap-A-Lot records have built the legacy the city stands on. When somebody tells you they’re from Houston, you can hear it in their slang, in their music, and their pride. I recently had the opportunity to sit down with Screen Shot 2017-12-14 at 2.49.53 PMNorthside’s Ca$h Fendi to talk about his new project Creme De La Creme, Houston’s rap scene, his inspiration, and how he plans to bring Houston back to what made it so successful in the past.

Creme De La Creme is full of influence. While more lyrical then some of his current counterparts, the production and flavor screams Houston. Fendi bounces from sampling vintage Lil Wayne on “Shy Bitch”, to a cash making anthem “Run It Up” to making collaborative slappers with Wes Blanco on “Bruce Wayne”. I was most impressed with strong production from the likes of SoloHendrixx and BeldonDidThat. Cash told me it was a priority to keep most of the project’s work in the city, and the result was a thoroughly cohesive effort from one of Houston’s up and comers staking claim to best in the city.

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What gave you the idea to put the short interview right away in the middle of the project?

I like giving people an insight into my mind, and how I live. I feel like interviews are a great way to give people that feel, and to see where I’m coming from.

It seems like you take quite a bit of pride in your lyricism, are you a “in the studio” freestyle type dude or do you enjoy the writing process?

I have moods… sometimes I hear a beat and I’m just like, I gotta write to that. Sometimes when I’m in the studio with a producer, like with SoloHendrixx and the “Shy Bitch” song, it’s easier for me to vibe. But mostly, 9 times out of 10, if I know I’m going to work with a producer I usually have at least the hook in mind, everything flows naturally after that.

What are some of your favorites or your most favorite off of the album?

“Run It Up”, “In My Pocket”, and I like “Ballad of Cash” too. I like “Ballad of Cash” because I like telling stories thru my music sometimes.

Have you been musical your whole life, or is this pretty recent?

I’ve been writing verses and shit, since like 6th grade. I got composition books full of verses. At the time I was pretty clean cut, before I really got off the porch. It was a lot of clean verses, no cursing. Once I hopped off the porch and started to really see life, it started to get a little more life oriented.

A big part of your project and vision is to bring Houston together, and to help support each other like Atlanta has shown. Do you think that falls on the veterans, guys like Bun, Slim Thug, Paul Wall to push that unity or is it on the younger guys to set a new precedent?

As far as the legends, when Houston was really running the rap scene there wasn’t too much unity then. There was still northside to southside beef and guys not wanting to do tracks together, I think it’s still on that wave.. that’s not the wave. Atlanta is winning because… Atlanta artists see the potential and take guys who show potential and show them the way. It’s all about us coming together, keeping that shit in the city, and investing in each other. Producers, videographers, rappers, all that.

What are some of your favorite projects of 2017?

Man there was so much good music this year.. I listen I like that Karma by Dave East, of course, that’s one of my favorite artists. I like everything Big Sean dropped this year, he’s going to always be underrated just how the world is. They don’t process bars, they just like catchy shit. HoodRich Pablo Juan’s Designer Drugs 3, I like Glock Season, Kendrick Lamar’s Damn, Rick Ross, Migos’ Culture, man there was just a lot of shit. Amine, I liked his project too, that was crazy. Future and Young Thug’s Super Slimy project, Drake, but that should go without being said.

What’s next?

Definitely going to follow up Creme De La Creme, probably coming this summer. I’m going to push this until me and Se7en drop a project around 4/20, but I have a lot of friends who make music so you’ll see my name pop up. A bunch of videos from Creme De  La Creme, just to stay relevant, you can expect a lot from me in 2018.

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Appreciate the conversation with Ca$h Fendi, I fully expect whatever he has coming next to be worth a listen. Seems like he has a very conscious understanding of the scene, where it’s headed and his potential. In the meantime, run up Creme De La Creme, and let us know what your favorite track is.

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